Experience Marketing

Cascade Web Development developed the site for the Portland Action Sports Film Contest this summer. www.oregonsports.org/action the contest was created to give local filmmakers and athletes the opportunity to get involved with the Dew Action Sports Tour, months before it even arrived.

It is amazing what can happen when you give people the opportunity to engage in something they care about. Today, marketers are feeding us millions of messages from all mediums. What really sticks are the things that give you a real experience. One that means something.

Last week, I sat in a lecture about this very topic, experience marketing. Something dawned on me as they were feeding us red bull and ice-cream to "show" how experience marketing really worked. Experience marketing can easily become the same thing that TV or 2/3 advertising magazines have become. In your face forced marketing. At this point it is not an art it is a formula that tends to work over time.

If done right experience marketing can liberate the individual and the brand. The result is a life long relationship worth more than any marketer could ever dream of!!

Google Trends

Some web sites shed thousands of dollars every month on SEO and specific keyword campaigns, but what if nobody is searching for that specific keyword or search term? How do you know which ones to optimize for?

It's generally been the domain of SEO experts to tell you, for a pretty penny, which search terms were actually worth optimizing your site for. Google Trends is a tool, launched back in May according to TechCrunch, that allows any user to compare how often specific terms are searched on Google. The results can be broken down by time frames as well as geographic location.

While you may still want to go to the experts for fine tuning, Google Trends is a great starting point for web sites looking to beginning focusing on SEO.