TWEAK left footprints all over the web on their first day of business creating a social media frenzy. TWEAK is one of the many companies finding success today by leveraging social media to generate brand awareness and increase profits. Cascade was thrilled to be along for the ride and to facilitate this brand launch by building the TWEAK site on the evergreen CMS.
TWEAK's motto: "It's Your Brand", couldn't be more true. The evergreen based site follows those same principles by incorporating a ton of social media goodness and custom user features. One of the coolest features on the site is how users are able to alter the site's colors and upload background images to really make the TWEAK site their own.
Aside from customizing the site, TWEAK's customers help shape product development thanks to TWEAK's genius business model. Basically, they leverage internet celebrities' audiences to generate brand awareness and supplement product research and development. For their first shoe, TWEAK called upon Rhett&Link, aka "Internetainers", to solicit design ideas from their thousands of followers. The response was incredible as ideas poured in from twitter, Facebook and YouTube. The designs ranged from functional to ridiculous with everything from velcro high-tops to bacon flip-flops. Rhett&Link then produced a series of videos commenting on the entries which served as a critical piece of the product development process and increased the audience's anticipation for TWEAK's first shoe release.
Upon product launch TWEAK barely went 4 minutes without a sale and had comments pouring in from every corner of the social media space. We are extremely excited to be such an integral part of TWEAK's success and can't wait for the launch of their next product.
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