It has been interesting to watch the trends of the web flow between business applications and personal entertainment. The two have in many ways driven the technology overall. Web 2.0, a buzz word by most people's standards, was a way to talk about all of the websites created around social networking for individual use. Enterprise 2.0, a way of talking about how web 2.0 is applied to business cases, represents a much larger mindset that business managers must understand to be successful.
For example, let's say your company is in an M&A situation. Why do most M&A's fail? Culture! Connecting people and their cultures is no simple task. An Enterprise 2.0 intranet created for the culture can really make a difference. Knowledge sharing, another major corporate challenge, can also be facilitated with enterprise 2.0 applications.
