Friday, August 20, 2010

Capital Bikeshare: a Zipcar on Two Wheels

Cascade recently collaborated with Alta Bicycle Share on an exciting new project that incorporates sustainability, economic efficiency and physical activity all in one. Capital Bikeshare allows commuters or those out for a leisurely ride to rent bike from stations throughout the city and return them at an entirely different location across town. As daily commuters ourselves, cascade was right at home helping build a website for Capital Bikeshare.

CapitalBikeshare.com, operated on Wordpress, combines a clean front end design (done by a local DC designer) with a robust secure members area. Through the website and 3rd party software, Bikeshare members have access to the account information, payment options and their activity level on the bikes (i.e. mileage, usage, etc).

Visit the Our Work page of our website for more about our work with Capital Bikeshare.

Tuesday, August 10, 2010

brandlive Now Lives on the Web

You've heard us mention brandlive since last October when Nordica helped cascade launch our newest web solution. After living within cascade's online environment, brandlive now has it's own web presence.

Cascade recently launched yourbrandlive.com as the home of the live communication tool. The site features client testimonial videos, an internal blog with support topics and details on how companies can make their brands live around the world. It also includes a list of brandlive's current clients and describes how they're using the tool to improve their business processes and enhance marketing efforts. A brandlive Facebook page was also created. (Be sure to "Like" our page)

Brandlive is a live video broadcast tool that allows companies to communicate with clients, employees and end consumers. Viewers of the live broadcast can interact with the presenter via chat creating an unscripted experience that mimicks a face-to-face interaction one would have in a retail store, meeting, event, etc. The brandlive environment is designed to match the clients brand by incorporating brand design elements. We took this a step further by literally replacing the word "brand" in brandlive with the clients brand.

For more information on this truly innovative and unique communication experience, please visit yourbrandlive.com.