TWEAK: A Social Media Phenomenon

TWEAK left footprints all over the web on their first day of business creating a social media frenzy. TWEAK is one of the many companies finding success today by leveraging social media to generate brand awareness and increase profits. Cascade was thrilled to be along for the ride and to facilitate this brand launch by building the TWEAK site on the evergreen CMS.

TWEAK's motto: "It's Your Brand", couldn't be more true. The evergreen based site follows those same principles by incorporating a ton of social media goodness and custom user features. One of the coolest features on the site is how users are able to alter the site's colors and upload background images to really make the TWEAK site their own.

Aside from customizing the site, TWEAK's customers help shape product development thanks to TWEAK's genius business model. Basically, they leverage internet celebrities' audiences to generate brand awareness and supplement product research and development. For their first shoe, TWEAK called upon Rhett&Link, aka "Internetainers", to solicit design ideas from their thousands of followers. The response was incredible as ideas poured in from twitter, Facebook and YouTube. The designs ranged from functional to ridiculous with everything from velcro high-tops to bacon flip-flops. Rhett&Link then produced a series of videos commenting on the entries which served as a critical piece of the product development process and increased the audience's anticipation for TWEAK's first shoe release.

Upon product launch TWEAK barely went 4 minutes without a sale and had comments pouring in from every corner of the social media space. We are extremely excited to be such an integral part of TWEAK's success and can't wait for the launch of their next product.

Cascade Brand Announcement

We recently announced the launch of our new brand, logo and website. Here is an excerpt from our new story regarding our make-over. For the full story with more about how our company has evolved, check out our news page.



Cascade Web Development is quickly breaking free of our web development tag and transforming into engineers of industry leading online solutions. With the introduction of brandlive by Ben and Fritz Brumder, a Cascade Web Development veteran, more and more national and local companies are beginning to adopt these technologies. The Portland Developmental Commission (PDC) saw this potential and recently awarded the Portland based company with a working capital loan.

To culminate our rapid growth and better explain our brand structure, we realized we needed a new identity; One that provides stronger brand recognition and does not limit our abilities in consumer's eyes. In a similar situation to companies like Apple and Google, we decided to establish an umbrella brand which houses our current solutions. With that said, we would like to introduce a new look and ideology behind our family of brands.

Cascade was chosen as the name for the parent brand using web//development as a secondary title. Cascade appropriately represents the company in a strong and memorable manner yet personifies a more modern feel than Cascade Web Development was able to accomplish. The logo specifically expresses our strengths as a web services provider and our ability to develop custom solutions to meet our client's needs.

You'll also notice a different visual expression of our three solutions: evergreen, whitepass and brandlive. Each brand features a similar style and color pattern yet individually elicit a unique and distinguishable brand image. We hope these logos will become commonplace in our industry and personify each solution's features and functions at first glance.

As always, we thank you for your commitment to cascade and will continue to support your business with innovative solutions and tools to help you evolve.

New Addition to cascade

Congratulations to Cam, cascade's Director of Business Development, and his wife Rachel on the birth of their first child. Bennett Clear was born in the wee hours of the morning on July 21st.

We are thrilled to have a new edition to the cascade family and couldn't be happier for Cam and Rachel.

Sorry for the Lapse

I apologize for the lack of posts this month. We've been extremely busy at Cascade prepping for a major announcement this week.

Be sure to keep checking the blog and follow us on our twitter and Facebook pages to ensure you hear the news first.

New E-commerce Sites Launch on Evergreen

What happened to June?!? Before we even had time to enjoy the month, it was already over. All of us at Cascade were too busy geeking-out on 2 awesome, new websites to even notice the start of summer (well, maybe not in Portland).

June marked the launch of 2 new websites for 2 progressive product companies. Both sites included heavy doses of e-commerce and design in vastly different business environments.

JoFit Women's Performance Apparel

Sokol Blosser Winery

Check out this News Article for a project overview or the relevant posts on our Portfolio page for more details.