After rave reviews in industry publications such as "Internet Retailer" CWD was recognized for their work with Nordica USA!
In January, Cascade Web Development was selected as a finalist by the American Marketing Association for their annual MAX Awards (Marketing Award of Excellence) . Our work for Nordica USA is up against Freightliner and Kettle Foods for the Best Web Campaign of 2006. Watch this video to see a preview of all finalists.
More about the project:
When Nordica contacted CWD to help them evolve and innovate their web efforts, the term web 2.0 was just hitting mass media. Web 2.0 has since become a buzz word of sorts, but the philosophy behind it speaks well to some of the technology used in our development process with Nordica.
Nordica has over 1700 dealer locations throughout the US. They turned to CWD looking for a better way to communicate with their key stakeholders. We helped Nordica realize the opportunity for creating a community on the web. By analyzing their current communications strategy with their dealer network, we were able to identify aspects that would prove efficient and effective in keeping with Web 2.0. First, we created a design that encouraged a "lounge" look and feel for the site. We wanted the user to experience the site and not so much navigate through it in a liner fashion. Second, we asked user to create their own user profiles, to which we could attach rewards when the user completed a technical training quiz or recorded their in store sales. Finally we developed the Nordica sales incentive program and integrated it into the web. Nordica realized an immediate ROI on their investment. Understanding that the users on this site could be major influencer's of the bottom line, the experience we created for them was highly valuable.
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