Wednesday, February 17, 2010

CWD Plans a Valentines Party with Vh1

First of all, Happy (belated) Valentine's Day. Aside from planning our own love day (I wouldn't call it last minute but it was pretty close), Cascade Web Development was able to help 150 Vh1 Insiders have their own Valentine's Day parties.

The Vh1 Loves Me Party site was created in collaboration with Boston-based AMP Agency for Vh1 Insiders chosen to throw bashes to watch the channel's block of guilty pleasure reality shows. These 150 insiders were given Vh1 Loves Me decorations, party favors, games, and, everyone's favorite white elephant gift, Snuggies to help spread their Vh1 love with their friends. Party goers were encouraged to take pictures and post their Valentine's Day moments on the Vh1 Loves Me Party website with the rest of the Insiders.

(Sorry, Cascade Web Development wasn't chosen otherwise we'd post some awesome pictures of us in Snuggies)

AMP came up with a great marketing idea and promotional tool to help their loyal fans celebrate Valentine's Day. The project was a ton of fun to work on and it turned out great.


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