A Different Take on Social Media

Blog titles are meant to have attention grabbing titles, but this one was a slap in the face: Why You Should Consider Turning Your Back on Social Media.

As I read on, the shock wore off and the author, David Port, better explained his position. David argues that not all companies are built for social media. This is true as it requires a lot of behind the scenes work. However, more often than not companies "turn their back" on social media because they fail to create an upfront strategy.

Think about it. You have the potential to reach over 500 million customers. Do you (A) "give it a shot" or (B) plan a campaign with a thorough understanding of your strategy, goals, target audience, and a desired ROI in mind?

What goes into a strategy is a topic for another day. Here are a few ways a social media strategy could help solve issues cited by those in the article:

Time/Staff Management: The very basic social media efforts involve much more than simply posting a 140 character message. Dedicating a full time employee to researching, creating and properly implementing engaging content isn't an option for most companies. When bestowing the responsibility on a current staff member ensure he/she is a great writer, interested/involved in social media and has time to add this on to their current workload.

Setting a Priority Level: How do you balance social media with the normal daily grind? This is unique to each individual or company. Before diving into social media, set a priority level and determine where it ranks among every day business processes. Adjust this process as your social media presence and business evolve.

Is It Right for Your Industry?: Maybe not...or maybe you're just thinking about it the wrong way. Take a step back and think how your company can gain a competitive advantage with social media. Choose a unique approach, be creative and put yourself in the customer's shoes.

Still think its not for you?

What is one industry that doesn't belong on Facebook. Funeral Homes? Now search Facebook for the term and see what you find...

Although a strategy will help, I'm not saying social media will benefit every business. However, there are over 500 million potential reasons why it could...

Read more of David Port's article here.