Rojo Research, an Oregon-based market research firm that specializes in niche audience research for college and pro sports organizations, came to Cascade Web Development with an idea for fan loyalty platform that its clients could use to engage and analyze their fans. The result: Loyaltva, a mobile-focused web platform that uses QR codes to incentivize purchases and participation.
Rojo Research wanted to bridge their research expertise with the mobile space and create a fun, informative platform that brands could use to nurture relationships with their fans and garner valuable insight into their habits and preferences.
Using the next generation Evergreen CMS we were able to create an intuitive platform to manage various rewards, fan profiles and milestone prizes to track, summarize and report the behavior of fans through a designated purchase, action or event using their mobile QR code scanners.
The LOYALTIVA Experience
1. Loyaltiva client creates Rewards associated with purchases, actions or events and assigns distinct points and imagery to those Rewards.
2. A QR code is automatically generated that represents the Reward.
3. A fan, when making a purchase, action or at an event, uses their mobile QR code scanners to scan the QR code.
4. After creating a simple profile, points for that Reward are assigned to the fan.
5. The more Rewards fans scan, the more points they accrue.
6. Fans are able to use their Rewards points to redeem Milestone prizes. More Rewards points = bigger Milestone prizes.
7. All of the data associated with a Loyaltiva client - including fan demographics, Rewards and Milestone prizes are available via the platform for reporting.
The Loyaltiva platform is a robust reporting mechanism that’s easy and fun to use. Look out for Loyaltiva at a game near you.
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