Naked bicyclists, vintage Portsmouth, and tons of beer cans. What do these three things have in common? They are all themes of our most recent launch of the BaileyWorks e-commerce website!
BaileyWorks is a privately-owned handmade bag manufacturing company headquartered in New Hampshire. With a flair for the unique, the company has made a name for itself by promoting its rich culture and strong products.
After 15 years of successful business development offline, the company recently decided to focus on achieving similar success online. For BaileyWorks, that meant an entirely new website from the ground up.
To provide BaileyWorks with a scalable solution that would evolve to meet the changing demands of a growing business, we (Cascade Web Development, Inc.) built the foundations of their website on the Evergreen platform and customized its content management system to handle a number of specific business processes. From managing their product inventory and its dynamically-distributed display to overseeing shipping options and tracking orders, BaileyWorks now has the tools at its disposal to handle nearly all stages of the business cycle.
In addition to equipping the company with a custom-tailored solution to managing their e-commerce system, we also focused our efforts on leveraging the power of social media to enable BaileyWorks to play an active role in their online community. These efforts included the development of (screenshots) an embedded blog, the production of two online videos streaming through popular YouTube.com and Viddler.com, as well as the creation of a video-upload feature on their site for customers to share their own stories. BaileyWorks is now in a position to be as much a part of their community as they please without feeling constrained by technology.
In its first month alone the company experienced an increase in traffic of 3 times the historical average with over 3 times the number of bags sold compared to the previous month!
Cascade Web Development's support for BaileyWorks daily business process did not stop at the website. E-mail, document sharing, calendar, collaboration video and more is now possible with the set-up of Google Corporate. Cascade Web Development has been very excited about this new Google Apps service and BaileyWorks jumped right on board when we explained the benefits of the e-mail interface, collaboration features and custom API's.
Visit the Official Cascade Web Development Website
Visit the BaileyWorks E-Commerce Website
Cascade Web Development's support for BaileyWorks daily business process did not stop at the website. E-mail, document sharing, calendar, collaboration video and more is now possible with the set-up of Google Corporate. Cascade Web Development has been very excited about this new Google Apps service and BaileyWorks jumped right on board when we explained the benefits of the e-mail interface, collaboration features and custom API's.
Visit the Official Cascade Web Development Website
Visit the BaileyWorks E-Commerce Website
