Tuesday, October 13, 2009

e-commerce software: Pro's and Con's

When evaluating e-commerce software the options are endless. Paypal to Shop-a-tron; Amazon to Volusion, Custom to Evergreen? Recently we traveled down a few different paths and this is what we learned:

Volusion:
  • Pro: Endless off the shelf solutions (live chat, inventory, affiliate programs, refer a friend, ect.)
  • Con: VERY limiting on design. Even a custom template is miss-leading because it is far from the custom I know. 
Evergreen:
  • Pro: Customized look and feel; configurable to any business process.
  • Con: Middle range upfront cost and longer development timeline when compared to turnkey. 
Paypal/Google Checkout:
  • Pro: VERY easy to implement and integrate; brand familiarity for users checking out.
  • Con: Their brand must live along side your brand.
Shop-a-tron:
  • Pro: Provides manufacturers with a clean way to manage their retailer channel and capture direct sales.
  • Con: Time consuming to implement and pricing is based on % of sales. 
Check a few screen shots from the various applications:




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