First Impressions - I've never met a more passionate team dedicated to providing its customers with the most technically advanced cycles for road and track through the use of cutting edge production technology, fitting methodologies, and materials.
The visit only added to our excitement about this project, which we are hoping to launch in the January/February timeframe.
Each member of the Serotta team that I met with has a vested interest in the project...
Amy Roxin (VP of Operations) - How can we use this technology to showcase our cycles, develop a community for customers and communicate better with dealers?
Paraic McGlynn (Director of Applied Cycling Science) - How can we convey our message that the very best of materials, technology, and fitting go into making a superior cycle?
Jared Porter (Production Manager) - How can we keep dealers informed of where the bike is in the manufacturing process?
The following pictures were taken during my Factory Tour:
Every frame build starts with a fitting using Serotta's Size Cycle
My Tour Guide Jared with customer bikes returned from accidents for repair
Frame during the build process
Frames being prepared for paint
Final polish
Customer frames ready for shipment
