Cascade and Dreamworks Hit the Big Screen

Dreamwork's newest animated film "How to Train Your Dragon" topped the box office this past weekend earning $43.3 million. Could this be in part to Cascade Web Development and AMP Agency's website promoting the film? We'd like to think so...or at least hope.

"How to Train Your Dragon" is a film about Hiccup, a scrawny young Viking, who befriends the very dragons he's been training his entire life to fight. With the plethora of marketing channels available today, Dreamwork's called upon Boston's AMP Agency to create a promotional website that would engage the audience and allow them to interact with the film. AMP Agency came up with a great idea, called upon Cascade for the development of the site, and train-your-dragon.com was born.

The collaborative effort resulted in a vivid contest site that asked amateur filmmakers (amateur might be a stretch) to submit a short video of their best dragon taming skills. Dreamwork's employees judged the submissions earlier last month sending 3 grand prize winners to LA for the premiere of the film on March 21st.

All of us at Cascade are extremely excited about the success of the site and the film, and, apparently, others are beginning to take notice as well.

The Portland Business Journal wrote a great article in Friday's edition, about our experience working with AMP and the development of the contest site. It just hit newsstands this morning but, for a sneak-peak, check out this sample at the PortlandBusinessJournal.com.

Go grab a copy of today's Portland Biz Journal for more info or check out the news article on the Cascade site for an inside look.