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In a recent trip out east, Ben McKinley, at the envy of cyclists, stepped foot in Serotta's headquarters in New York to tour their operation and discuss the launch of the bike manufacturer's new website on Cascade's Evergreen Platform. Serotta's new site, www.serotta.com launched earlier today with a ton of awesome features, including a video giving you a look into what Ben witnessed first hand on his tour. On the site, Cascade helps bring to life the intricate science and production capabilities that go into building a custom bike. Whether you examine the technological aspects or thought placed into the size and fit system, Serotta's attention to detail is astounding.
Although the majority of Serotta's magic is done on the production floor, a substantial amount of business operations lives online and is done behind the scenes. By placing their site on Evergreen, Serotta can easily update their new online environment with reactions to the world of cycling, news on Serotta products and technology, and new opportunities. One awesome feature soon will allow both employee and customer access to production status of bikes. With this service, you'll be able to track what stage of production your bike is in similar to how you track your package with Fedex, UPS, etc. Pretty cool!
Serotta.com is as focused (if not more) on portraying their brand story (i.e. company heritage and production strategies) while promoting the community aspect of the company rather than their bikes. We [Cascade] see this strategy becoming more and more prevalent with sites built on the Evergreen platform but that is a topic for another day.
Although the majority of Serotta's magic is done on the production floor, a substantial amount of business operations lives online and is done behind the scenes. By placing their site on Evergreen, Serotta can easily update their new online environment with reactions to the world of cycling, news on Serotta products and technology, and new opportunities. One awesome feature soon will allow both employee and customer access to production status of bikes. With this service, you'll be able to track what stage of production your bike is in similar to how you track your package with Fedex, UPS, etc. Pretty cool!
Serotta.com is as focused (if not more) on portraying their brand story (i.e. company heritage and production strategies) while promoting the community aspect of the company rather than their bikes. We [Cascade] see this strategy becoming more and more prevalent with sites built on the Evergreen platform but that is a topic for another day.
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