Serotta Switches Management Gears

Serotta has taken huge strides in the beginning of 2010 with no signs of slowing down.

Aside from launching a brand spanking new, custom website with Cascade, (see my previous post: Cascade Invades the Serotta HQ) Serotta Competition Bicycles has undergone changes in its organizational hierarchy and company name.

The cycling giant recently introduced Stan Mavis as President of the newly formed Serotta Sport. Stan and his wife Bonnie, current VP of sales at Serotta Sport, join Ben Serotta and his wife Marcie as owners of the company.

I couldn't pass up this incredible opportunity to help lead a brand with a storied history and tremendous potential for the future, Mavis commented.

Stan is not a stranger to the industry as he co-founded Pearl Izumi and is an avid cyclist himself. Ben Serotta and Stan first forged a relationship 20 years ago as major sponsors of the Coors Light Cycling Team.

There are a range of things I can do, but I cannot do everything well. I've needed someone to work with me at the level of an owner, with an intensity for the business, and Stan brings that," Ben said about bringing in Stan.

For the full article, please read the May edition of the Bicycle Retailer or check out bicycleretailer.com