Step one starts by writing down all of your media touch points. Once you get them all down on traditional page (this is an important step) digitize them:
- CWD website
- CWD blog
- CWD newsletter
- CWD Evergreen support portal
- CWD clients
- Twitter
- Facebook
- YouTube
- Linkedin
- SAO (software association of oregon)
- Babson Alumni network
- OEN (oregon entrepreneurs network)
- Google reader/Google calendar/ Google Profiles
- Del.ic.ous
- Personal employee websites
Wow, that is a long list and we are much smaller than most of our clients!
Now on to the next step: Understand media.
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