2. Understand the media & 3. Ideas on how to use it

1. CWD website: With the augmentation of the following tools, the website is a home for information on CWD. The primary updated sections are News, Portfolio and Evergreen resources (which I separated below)
   
2. CWD blog: This is a place to express our understanding of the industry, talk about what we learn from projects and share relevant technology with our customers. Common tags may be: Our Work, Evergreen, Industry news, Web Applications, Portland, Thought leadership, Developer Resources, and Random
   
3. CWD newsletter: We would like to grow 'opt in' subscriptions for the newsletter. This is a tool to deliver all content from CWD. The newsletter goes out once a quarter. 
   
4. CWD Evergreen support portal: This section of the CWD website is used by existing clients. We often add new tutorials, videos and links.
   
5. CWD clients: Most clients allow us to create a link from their website to ours. 
6. Twitter: The latest in social media buzz. It is a simple application which could be recreated if needed. The app  is very flexible with RSS. All tweets are public. Used almost more for business than personal. 
   
7. Facebook: Also highly popular as a social tool. Businesses use it for advertising more than communication. The benefit to this platform is the developer community and long list of modules. Most of the content is private. 
   
8. YouTube: I used the title YouTube, but this could be any video site really. Users can create channels and embed those videos onto a web page or facebook easily. YouTube has a built in Twitter and facebook link. 
   
9. Linkedin: Primarily a business tool used for networking. Typically profiles are person based and not company based. Some content is public. I am not sure about built in functions with other social sites, but I would presume that is coming. 
   
10. SAO (software association of oregon): A community social network, any user has the ability to post blogs, forums or add photos. 
    
11. Babson Alumni network: Same platform as SAO (ning.com)
12. OEN (oregon entrepreneurs network): Not on the ning platform but offers some similar features. Users can post blogs and discussions. Content is RSS enabled from the site. 
13. Google reader/Google calendar/ Google Profiles: G is the powerhouse. The Reader platform/iGoogle can be used to monitor a number of RSS feeds. Calendars can accept RSS feeds of ical format and then embedded onto a page. Permissions are a little tricky but not if it is 100% public. 
14. Del.ic.ous: Book marking tool that is RSS enabled delivering content. Bookmarks can be made easily with a web browser plug in and links on most news websites. 
15. Personal employee websites: Most companies, like ours, have over 505 of the staff with their own website. Flexibility is key, but things take longer to get implemented on these sites. Link creation is one of the better options if your employees are passionate about it. 

Other technologies to consider:

Feedburner for RSS tracking