I am sure you have heard the saying, "The cobblers children have no shoes." Well the web development company has no social media strategy. We are always so busy doing it for clients. Well yesterday I went to a lecture on the New Media strategy for the Obama Campaign. It was amazing and inspiring. So I said YES WE CAN have a true strategy even while working our tails off for clients. To make this a learning process for all, I decided to blog about the process.
Stay tuned for the following posts:
- Identify media (see chicken scratch in the next post)
- Understand the media/data
- Develop ideas on how to use it
- Link ideas to company strategy
- Develop technology
- Delivery content
- Repeat step 6, over and over
Fritz's 7 minute steps to a new media strategy.
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